Talking to a marketing man today

I usually say no thank you, but this man did have a few good points to look at.

When you have your own home business.....that is us, and any other alpaca business.
You have two things that you must consider
Goals Objectives
*Long term- you are in this for the long run
*to make money straight away or as soon as possible

*you have a niche market to attract customers
you want your customers to come back
which creates base repeat business

Your Objectives Is to make money as soon as you can.
(this is the business point of view)
if i relate this also to alpaca breeding,
you want to make gains in fibre density, fineness,and your own initial goals
you want the Industry to grow, and also the end product, we all want to able to work together to gain a fibre that the marketplace wants
to benefit all countries
the biggest thing to remember, is that if you are doing a home business.
COMMITMENT
YOU HAVE TO BE ABLE TO OFFER SOMETHING, THAT PEOPLE WANT
AND YOU HAVE TO HAVE AN AUDIENCE, TO LISTEN TO WHAT YOU HAVE TO OFFER.

As ALLOT IS DONE OVER THE INTERNET THESE DAYS,
ALLOT IS DONE THROUGH REFERRAL.BY EMAIL
SEARCHING
SEARCH ENGINES


BUT IN REALITY, MOST HOME BUSINESSES DO NOT SURVIVE WHY?
THEY HAVE GOALS AND DREAMS,
THEY FAIL, BECAUSE OF LACK OF COMMITMENT TO ACHEIVE.
I BELIEVE IN THE ALPACA INDUSTRY THERE IS A LOT OF COMMITMENT, BUT THERE IS ALSO ALOT OF NEGATIVITY,,,, WHICH SELF DESTRUCTS ALOT OF VERY GOOD BREEDERS.
THE ONES THAT FAIL, WILL HAVE AN EXCUSE, I DID NOT HAVE ENOUGH TIME..
BUT IT TAKES COMMITMENT TO ACHEIVE,
SECOND THING THEY LACK WILL BE KNOWLEDGE AND SKILLS.
YOU ALSO NEED TOOLS TO MAKE IT EASIER TO ACHEIVE.


THEN CAME THE SALES PITCH.....WHICH I TURNED OFF, BECAUSE $1,0000'S OF DOLLARS COULD MAKE IT EASIER FOR ME.
WELL, THAT PART THEY LOST ME.

BUT SO MANY IMPORTANT POINTS THIS MAN DID USE, WHICH I RELATED TO OUR INDUSTRY.

A RECENT DISCUSSION ON FACEBOOK HIGHLIGHTS THAT EACH OF OUR COUNTRIES, HAVE THEIR OWN GOALS, AND ACHIEVEMENTS, BEACH BREEDER IN EACH OF THESE COUNTRIES, HAVE THEIR OWN GOALS AND ACHIEVEMENTS, BE IT FINANCIAL OR BREEDING GOALS,. BUT WE ALL HAVE THE SAME GOALS. AND EACH COUNTRY HAS IT'S OWN GOALS.
MAYBE THE COMMITMENT WE PUT INTO OUR OWN BREEDING GOALS, WE NEED THE KNOWLEDGE, SKILLS AND TOOLS, TO MAKE THE RIGHT DECISIONS.
BUT MAYBE ON AN ASSOCIATION LEVEL, ARE THESE EVER HIGHLIGHTED, AS EACH BREEDER HAVE SIMILAR GOALS AND WANTS IN FINANCIAL GAIN AT THE END OF THE DAY, BUT ARE THE ASSOCIATIONS ALSO THE SAME GOALS FOR THEIR MEMBERS.
WE CANNOT RELY ON EACH ASSOCIATION TO DO THE HARD WORK FOR US, BUT FOR ALL OF US TO ACHEIVE OUR GOALS AND OBJECTIVES, WE DO NEED THE ASSOCIATIONS TO ALSO REALISE WHAT THE BREEDERS GOALS AND OBJECTIVES ARE, AND TO ACHEIVE THESE, WE NEED NEW BREEDERS TO ENTER THE MARKETPLACE.
we ALSO NEED THE END PRODUCT, WHICH SOME SMALL BREEDERS, LIKE OURSELVES AT ONE STAGE, OUTLAY ALOT OF MONEY TO HAVE THE END PRODUCT AS STOCK, BUT I THINK WE NEED TO UNIFY MORE AS AN INDUSTRY WORLD WIDE, NOT JUST PER COUNTRY TO ACHEIVE THIS INDUSTRY TO BE SUCCESSFUL.
eVEN AFTER 20 YEARS IN THIS INDUSTRY, MY COMMITMENT HAS NOT DIMINISHED, ALTHOUGH AT TIMES HAS BEEN DAMPENED, BUT DAMPENED BY SOME PEOPLE IN THE INDUSTRY,.
MY HUSBAND AND MYSELF, AND OUR DAUGHTER, STILL BELIEVE WE ARE PRODUCING THE BEST PRODUCT IN THE WORLD, ALPACA FIBRE HAS SO MANY QUALITIES, AND THE ANIMALS ARE SO BEAUTIFUL, AND REWARDING TO FARM.
WE ALL GET DOWN FROM TIME TO TIME, BUT IN ALL INDUSTRIES, THERE ARE UPS AND DOWNS , THIS INDUSTRY STARTED IN AUSTRALIA, THROUGH OUR GREATEST DEPRESSION IN MY LIFETIME, WHEN UNDER THE THEN AUSTRALIAN LEADERSHIP, THE PEOPLE, STILL SHIVER IN OUR BOOTS, WHEN OUR INTEREST RATE ON OUR HOUSING LOANS WHEN WE SIGNED UP FOR THE LOANS WERE 6% WENT UP TO 20%, WHEN IT WAS VERY HARD TO LIVE, AND MANY INDUSTRIES STRUGGLED, THEN WE WENT THROUGH OUR INDUSTRIES GOING THROUGH A BOOM BUST STAGE, LIKE THE OSTRICH, EMU, AND DEER INDUSTRIES. we SURVIVED THAT, AND AS THE COUNTRY FLOURISHED, AND THEN WENT THROUGH ANOTHER SMALL DEPRESSION,
the ALPACA industry SURVIVED WHERE OTHERS FAILED.
THERE ARE STILL SOME OF THE ORIGINAL BREEDERS LEFT, MYSELF AND MY HUSBAND AND DAUGHTER BEING SOME OF THE FEW THAT ARE LEFT, AND WHY ARE E THERE, BECAUSE WE STILL HAVE THAT COMMITMENT.
I THINK ALOT OF WHAT THIS MARKETING MAN HAD SOME GOOD POINTS, YOU MAY NIT AGREE WITH ME
but I BELIEVE THAT WE NEED TO WORK TOGETHER AND NOT AGAINST EACH OTHER, WE MAY BE DISTANCES APART, BUT ALL TOGETHER WE CAN PROMOTE ALPACA WORLDWIDE.

O